What a custom website actually costs — and why
A plain-English breakdown of website pricing: what drives it, where the ranges come from, and how to get the most for your budget.
“How much does a website cost?” is a fair question with a frustrating answer: it depends. But it depends on a knowable set of things. Here’s how to think about it.
What actually drives the price
- Scope. A one-page landing site and a 40-product store are different animals. More pages and more features mean more design, build, and testing.
- Custom vs. template. A design built around your brand costs more than a theme — and usually earns it back in how it converts.
- Content management. Do you need to edit it yourself? A CMS adds a bit up front and saves a lot later.
- E-commerce. Selling online adds a catalog, cart, checkout, and payment handling — real functionality, real work.
Rough ranges
To make it concrete, here’s roughly how we price websites:
- Landing site — from around $1,200. A sharp one-pager to put you on the map.
- Business site — from around $3,500. Several pages, a CMS you can edit yourself, blog, and polish.
- E-commerce — from around $7,000. A storefront built to sell, with Stripe checkout.
These are starting points, not quotes — the final number depends on your specifics. (You can see the full breakdown on our websites page.)
Where your money goes furthest
If budget is tight, spend it on the things visitors feel: speed, a clear message, and an obvious next step. A fast, focused three-page site beats a sprawling slow one every time. You can always grow into more pages later — if the foundation is right.
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