FROM THE STUDIO
Notes on building things that last.
Plain-English thinking on software, websites, and mobile apps — how we build, and how to spend your budget well.
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What a custom website actually costs — and why
A plain-English breakdown of website pricing: what drives it, where the ranges come from, and how to get the most for your budget.
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Building on good ground: foundations before features
Why we start every project with architecture, not features — and how solid foundations save you money as your product grows.
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One codebase, both app stores: how cross-platform actually works
What "cross-platform" really means, where it shines, where it does not, and why it usually saves you time and money.
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Do you actually need an app? A quick gut-check
A mobile app is a big commitment. Here is an honest way to decide whether you need one — or whether a great website will do.
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